Consulting

Your organisation’s reputation and long-term success largely depends on effective communication, both internally and externally, because your employees and customers are your best brand ambassadors.

However, not all organisations have the necessary tools or in-house capability to communicate effectively. Ros Weadman provides actionable frameworks, strategies and advice to help purpose-driven leaders and organisations communicate with impact and build reputation.

Marcomms Australia

Ros Weadman is the Director of Marcomms Australia, a nimble, Melbourne-based agency specialising in government communication and marketing.

Ros and her team of government communication experts have deep knowledge and expertise in local, state and federal government branding, communications, stakeholder engagement, marketing and reputation management.

Marcomms Australia provides an integrated suite of strategic, coaching and training services that empower government departments and organisations to communicate their mission and message, connect deeply with stakeholders, increase reach and visibility, and enhance brand reputation.

Visit Marcomms Australia website

Strategic plans

Ros Weadman designs strategic communication plans to engage audiences, spark conversation and drive action through powerful storytelling, compelling value propositions and aligned content that reflects your brand’s values, vision and voice.

  • Communication strategies
  • Brand development strategies
  • Marketing communications strategies
  • PR and media campaigns
  • Community engagement strategies
  • Education campaigns
  • Advocacy campaigns
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Strategic advice

Ros Weadman has exceptional experience in issues and reputation management. She has trained and mentored hundreds of government leaders to handle complex issues and high stakes communication situations, such as media interviews, stakeholder meetings, advocating to government, and delivering speeches and presentations.

She has led crisis communication teams and advised government leaders responding to some of Australia’s highest profile incidents and issues, including Victorian flood emergencies (2011 and 2022), Black Saturday fires (2009), Cranbourne Methane Gas crisis (2008), Springvale Salmonella outbreak (1997) and Victorian Gas crisis (1998), among many others.

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Strategic content & publications

Ros Weadman is a professional copywriter and content strategist, having planned and written thousands of communication materials for her clients. She has also authored three of her own books; one on strategic marketing, one on reputation and one on personal branding. Services include writing:

  • speeches
  • websites
  • brochures
  • whitepapers
  • social media content
  • video scripts
  • advertorials
  • annual reports
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Some kind words from Ros’s clients

  • I found the overall experience really valuable. In a deadline driven, reactive team its easy to just churn and burn. To sit and think about why we do what we… Read More

    I found the overall experience really valuable. In a deadline driven, reactive team its easy to just churn and burn. To sit and think about why we do what we do and the value we bring to the organisation really adds meaning to the job. After doing the workshop I feel really proud of the work I do, but also really motivated for what’s to come.

     Emily White City of Ballarat
  • Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.

    Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.

    Rebecca Burns Campaspe Shire Council
  • The sessions we did with Ros were invaluable. They gave us space to think more holistically and strategically away from the often reactive nature of the day-to-day. Ros has a… Read More

    The sessions we did with Ros were invaluable. They gave us space to think more holistically and strategically away from the often reactive nature of the day-to-day. Ros has a brilliant ability to empower you to broaden your thinking, to push you to think two or three steps above the issue you think you have, to then see the higher-level solution. My colleague and I often reflect on our sessions with Ros and the way our thinking has evolved as a result.

     Emma Williams City of Ballarat
  • I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.

    I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.

     Alison Martin Communications Coordinator – Colac Otway Shire Council
  • I have participated in a number of development programs with Ros over several years, including a comprehensive 10-week mentoring and strategic communications alignment course, where she guided us through the… Read More

    I have participated in a number of development programs with Ros over several years, including a comprehensive 10-week mentoring and strategic communications alignment course, where she guided us through the development of an extremely valuable team document.

    Along the journey, the passion and expertise shown by Ros was second to none and it resulted in achieving all outcomes we wanted for our department, including building confidence in each team member’s purpose within our organisation.

    I’d highly recommend anyone leading a team of communications professionals to engage in this mentoring service.

     Sam Shalders City of Ballarat

Discuss your needs

Contact Ros to discuss your strategic and skills
development needs.

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