INNER BRILLIANCE Personal Branding™

Coaching and mentoring for executives, experts and entrepreneurs

Develop your personal brand game plan to accelerate career success in 90 days.

Build your confidence, expand your influence and elevate your worth as an industry leader in your field.


Benefits of a strong personal brand

Building a strong, authentic personal brand amplifies your leadership influence, builds your credibility and enhances your reputation within your industry, in the marketplace and in the media.

Other benefits include:

  • Accelerates the know, like, trust process
  • Drives a more cohesive reputation across platforms
  • Establishes you as an authority in your field
  • More clarity and confidence about who you are and what you stand for
  • Being more distinguishable from competition
  • Ability to command a higher price
  • Clients seeking you out
  • Increased visibility
  • Greater ability to leverage partnerships
  • More opportunities!

The journey to building a strong personal brand

When it comes to building a strong personal brand, executives, experts and entrepreneurs will usually sit on a spectrum somewhere between being invisible to being a very influential person in their industry (VIP). The INNER BRILLIANCE PERSONAL BRAND™ Influence Spectrum shows the indicative journey of moving along the spectrum.


What’s your personal brand influence level?

  • 1 Invisible

    Your strengths and expertise are recognised by clients and immediate business network / work colleagues but you are not known within your industry or outside your business/work circle.

  • 2 Emergent

    You are starting to be recognised as ‘someone to watch’ in your industry / workplace, and starting to attract new business / roles based on your growing knowledge and experience, and commitment to achieving results.

  • 3 Rising Star

    You are gaining a reputation as a top performer in your industry / workplace, and starting to attract higher paying clients / leadership roles based on the results you are achieving and the relationships you are building.

  • 4 Authority

    You are gaining a reputation as a top performer in your industry / workplace, and starting to attract higher paying clients / leadership roles based on the results you are achieving and the relationships you are building.

  • 5 VIP (Very Influential Person)

    You are recognised nationally and/or internationally as being in the top echelon of your industry, a thought leader who innovates and moves the industry forward. You have a full book of clients who pay a premium price. Top clients seek you out.



7 signs a personal brand will benefit you

These telltale signs can indicate you need to build a strong personal brand or risk blending in

A common mindset of talented professionals is undervaluing themselves and the service they deliver. Often fuelled by self-doubt (Imposter Syndrome), undervaluing yourself not only leads people to question whether they are ‘good enough’, it can also keep them stuck in a cycle of inaction. Personal branding will improve your self-image and give you more confidence to put yourself out there.


INNER BRILLIANCE PERSONAL BRANDING™ focus areas

  1. Purpose: Ignite your personal brand – Tap into the DNA that makes you tick; the energy that fires your ambitions; the purpose that drives you to live a meaningful life and make your mark on the world.
  2. Positioning: Differentiate your personal brand – Embrace what makes you different, get clear on what you stand for as a personal brand and define your specialist problem-solving expertise that delivers measurable value to those whom you serve.
  3. Profile: Promote your personal brand – Build your visibility in the marketplace, extend your professional network and increase your newsworthiness so you become a credible and trusted authority in your industry.
  4. Profitability: Monetise your personal brand – Commercialise your personal brand by leveraging your thought leadership and intellectual property so you can advance your career to greater heights and grow your business with steady momentum.

The INNER BRILLIANCE PERSONAL BRANDING™ program

The INNER BRILLIANCE PERSONAL BRANDING™ Program is for experts, entrepreneurs and executives who want to become more visible, more influential and more in demand.

The program is an immersive and transformative experience. You will receive one-on-one guided support by an award-winning brand communication and reputation expert with more than four decades’ experience, a comprehensive workbook, unlimited telephone/email support during the course and a range of other resources.


What some of Ros’s clients have said

  • Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was… Read More

    Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was expected. The outcome was business changing. I reconnected deeply with my WHY, I am now able to see my business from a new perspective with a vision of where I want it to go. It also provided a platform for enhancing my website, my promotional material and best of all an alignment throughout.

    Deb Pace Director Pacing Dynamics
  • Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able… Read More

    Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able to create an effective marketing plan that really works. 

    Caroline Ward Ki Creative
  • Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every… Read More

    Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every micro to medium business owner who’s frustrated with their marketing results and wants to have clear plan of action. 

    Arek Rainczuk Five Castles Portraits


About your coach

A leading Australian authority on brand communication and reputation, Ros Weadman FCPRA is on a mission to help people build a strong personal brand, achieve their career / business aspirations and leave a legacy.

A multiple award winner with more than four decades’ experience across diverse industries, Ros combines her professional expertise in public relations, marketing, psychology and education to empower her clients to articulate what they stand for as a brand, increase their influence and worth, and enhance their brand reputation.


Register your interest

To express your interest, kindly take a moment to fill out the contact form. We look forward to hearing from you!

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