Your organisation’s reputation and long-term success largely depends on effective communication, both internally and externally, because your employees and customers are your best brand ambassadors.

However, not all organisations have the necessary tools or in-house capability to communicate effectively. Ros Weadman provides actionable frameworks, strategies and advice to help leaders build an industry-leading brand reputation.

Strategic communication plans

From the launch of new products and services to the delivery of major infrastructure projects, Ros’s strategic communications plans are designed to engage audiences, spark conversation and drive action through powerful brand storytelling, compelling value propositions and aligned content that reflects your brand’s values, vision and voice.

  • Communication strategies
  • Brand development strategies
  • Marketing communications strategies
  • PR and media campaigns
  • Community engagement strategies
  • Education campaigns
  • Advocacy campaigns

Strategic advice

Ros has exceptional experience in issues and reputational management and has delivered media training to leaders to handle complex issues and communication challenges. She has led crisis communications teams responding to some of Australia’s highest profile incidents and issues, including the Victorian flood crises (2011 and 2022), Black Saturday fires (2009), Cranbourne Methane Gas crisis (2008), Springvale Salmonella outbreak (1997) and Victorian Gas crisis (1998), among many others.

Content strategy and copy writing

Ros is an expert content strategist and copywriter, having planned and written thousands of communication materials. She transforms dull and detached content into energised and engaging content.

  • websites
  • brochures and whitepapers
  • social media content
  • video scripts
  • advertorials
  • speeches

Other strategic services

Ros provides customised strategic services to consultants, small businesses, corporate and government organisations.

  • Communication Strategies
  • Education and Advocacy Campaigns
  • Public Relations and Media
  • Marketing Communications Strategies
  • Stakeholder and Community Engagement
  • Content Development
  • Marketing Collateral
  • Issues and Reputation Management
  • Project Management

Some kind words

‘Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get, we recommend our clients see Ros first as we know it will be highly beneficial for the final client outcome.’ Ricky Verkaik, Director, Zain Digital

‘Ros takes the passion and vision you have for your business, draws out the ideas you didn’t realise you had and articulates these perfectly to define your brand, vision, mission and values to your clients and staff.’ Cameron McKerchar, MD, Tudor Insurance Australia

‘Finding Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t recommend her more highly.’ Ray Keefe, Managing Director, Successful Endeavours

‘Working with Ros was like a breath of fresh air into my business. The outcome was business changing. I reconnected deeply with my WHY, I am now able to see my business from a new perspective with a vision of where I want it to go. It also provided a platform for enhancing my website, my promotional material and best of all an alignment throughout.’ Deb Pace, Director Pacing Dynamics

Discuss your needs

Contact Ros to discuss your strategic and skills
development needs.