TRANSFORM YOUR COMMUNICATION

Ros Weadman is a Transformational Communication and Brand Alignment Specialist who partners with leaders, teams and organisations ready to communicate with purpose, power and presence, so they can lead with greater influence and impact.

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Meet your guide

Hi, I’m Ros Weadman. I’m a multiple award-winning strategic communication expert and pioneer of transformational communication as a philosophy and practice. This approach to communication ignites belief, builds trust and mobilises collective action towards a shared vision or goals through inspired messaging grounded in purpose, values, empathy, intellectual stimulation, transparency and ethics.

For over four decades, I’ve advised, mentored and trained leaders on how to communicate their mission and message. I’ve also been the strategist and wordsmith behind thousands of communication campaigns, presentations and high-stakes situations.

I’m not another communication advisor or coach. I’m the only transformational communication partner who diagnoses communication gaps and blind spots, designs aligned brand and messaging architecture, and delivers a tailored strategic communication program so leaders and organisations can communicate with purpose, power and presence, no matter the audience, message or context.

Clients don’t come to me for fluff. They come to get equipped. So, if you’re ready to transform your communication, let’s talk.

Discuss your needs

Enhance your knowledge

TRANSFORMATIONAL COMMUNICATION book

This book will help you step into your highest potential as a communicator.

Get your copy here

INNER BRILLIANCE book

This book explains how to expand your influence and elevate your worth with a strong personal brand.

Get your copy here

ENHANCE YOUR REPUTATION book

This book explains how to build a brand people want to work for, buy from and invest in.

Get your copy here

For leaders

Strategic advisory, coaching and training programs for leaders

Lead with influence

In today’s environment of complexity, disruption and high expectations, leaders are judged as much by how they communicate as by the results they deliver. Yet even the most capable leaders can struggle with their communication and cut through the noise. Too many times I’ve seen:

❌ vision lost in translation under pressure
❌ important ideas buried in over-explaining
❌ messages falling flat in stakeholder discussions
❌ key initiatives stalling due to lack of buy-in

The business impact is real: weakened trust, missed opportunities, delayed deadlines, damaged reputation, others seizing the narrative. That’s why I developed a suite of transformational leadership communication programs and workshops, from intimate 1:1 immersive experiences to small-group intensives. So…

✅ if you want to communicate with clarity and calm confidence.
✅ if you want to inspire your team around shared goals and priorities.
✅ if you know your message deserves more reach and resonance.

Then one of my transformational leadership communication programs or masterclasses could be the next level of growth you’re looking for.

Explore leadership communication programs

Build your authority

Having a strong leadership brand clearly communicates who you are, what you stand for, where you’re heading and how you’re going to get there in an intentional, aligned and consistent way. It also builds your authority positioning, expands your influence and elevates your worth. My approach to building your leadership brand focuses on four key dimensions.

  •
    Purpose

    Your ‘why’ that drives you to make a difference
  • Positioning

    Your differentiating qualities that set you apart
  • Profile

    Your presence and visibility in the marketplace
  • Profitability

    Your ability to financially leverage your professional positioning
Explore the Inner Brilliance program

For teams and organisations

Strategic advisory, coaching and training programs for teams and organisations

Connect your team

Strong team connection starts with effective communication because when people understand each other, they perform better and deliver a more unified customer experience.

Yet many teams struggle with three common problems:
• a lack of clarity about their ‘why’
• unclear and inconsistent communication practices
• misalignment between messaging and customer experience.

When teams gain clarity and alignment around their shared purpose, principles and promise and communicate these commitments with intention and consistency, they become more cohesive, coordinated and engaged.

Through facilitated workshops and strategic guidance, I help teams align their mission, message and methods so they can elevate their collective impact.

View The Connected Team program

Align your brand

Credibility and trust are built when employees and customers understand a brand’s purpose, principles and promise, and when these commitments are delivered upon reliably and consistently. My proprietary Strategic Brand Alignment Method™ clarifies and aligns these critical brand commitments, enabling consistency of messaging and interactions across teams, brand channels and customer touch points.

  •
    Culture

    Cultivating shared purpose, vision, mission and values
  • Communication

    Crafting resonant messaging and powerful value propositions
  • Customer Experience

    Delivering on the brand promise and meeting expectations
Discuss your needs

Improve your results

I’m the founder and director of Marcomms Australia, a nimble, Melbourne-based agency established in 2011 and specialising in strategic communication and services marketing for government, public sector and B2G (business-to-government) organisations.

Our team of strategic communication experts have deep knowledge and expertise across all levels of government and all aspects of public relations and strategic communication, including internal, corporate and external communication, issue and crisis management, change, stakeholder engagement, services marketing and advocacy.

We provide an integrated suite of advisory, coaching and training services that empower government, public sector and B2G organisations to communicate their message, connect deeply with stakeholders, increase reach and visibility, and enhance brand reputation.

Visit Marcomms Australia

How can I help you?

There’s many ways we can collaborate to build your brand, hone your communication skills and drive your desired reputation.

What Ros’s clients say…

  • I have participated in a number of development programs with Ros over several years, including a comprehensive 10-week mentoring and strategic communications alignment course, where she guided us through the… Read More

    I have participated in a number of development programs with Ros over several years, including a comprehensive 10-week mentoring and strategic communications alignment course, where she guided us through the development of an extremely valuable team document.

    Along the journey, the passion and expertise shown by Ros was second to none and it resulted in achieving all outcomes we wanted for our department, including building confidence in each team member’s purpose within our organisation.

    I’d highly recommend anyone leading a team of communications professionals to engage in this mentoring service.

     Sam Shalders City of Ballarat
  • I found the overall experience really valuable. In a deadline driven, reactive team its easy to just churn and burn. To sit and think about why we do what we… Read More

    I found the overall experience really valuable. In a deadline driven, reactive team its easy to just churn and burn. To sit and think about why we do what we do and the value we bring to the organisation really adds meaning to the job. After doing the workshop I feel really proud of the work I do, but also really motivated for what’s to come.

     Emily White City of Ballarat
  • Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.

    Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.

    Rebecca Burns Campaspe Shire Council
  • The sessions we did with Ros were invaluable. They gave us space to think more holistically and strategically away from the often reactive nature of the day-to-day. Ros has a… Read More

    The sessions we did with Ros were invaluable. They gave us space to think more holistically and strategically away from the often reactive nature of the day-to-day. Ros has a brilliant ability to empower you to broaden your thinking, to push you to think two or three steps above the issue you think you have, to then see the higher-level solution. My colleague and I often reflect on our sessions with Ros and the way our thinking has evolved as a result.

     Emma Williams City of Ballarat
  • Thank you to Ros Weadman for this expertly delivered masterclass! Truly enjoyed being part of it and to soak up all the learnings.

    Thank you to Ros Weadman for this expertly delivered masterclass! Truly enjoyed being part of it and to soak up all the learnings.

     George Bakker Change Communication Specialist – Boroondara City Council
  • I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.

    I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.

     Alison Martin Communications Coordinator – Colac Otway Shire Council
  • The training was an engaging process that increased my understanding behind effective communication.

    The training was an engaging process that increased my understanding behind effective communication.

     Cr Nathan Hersey South Gippsland Shire Council
  • Very engaging with a willingness to recognise people by name.

    Very engaging with a willingness to recognise people by name.

     Cr John Schelling South Gippsland Shire Council
  • Useful REAL tools to take into public speaking and message creation. Thank you!

    Useful REAL tools to take into public speaking and message creation. Thank you!

     Cr Sarah Gilligan South Gippsland Shire Council
  • Always something new to learn. Absolute professional.

    Always something new to learn. Absolute professional.

     Cr Rob Amos Campaspe Shire Council
  • The information was contextualised for our council and provided great insights to manage expectations when interacting with the media. Thank you.

    The information was contextualised for our council and provided great insights to manage expectations when interacting with the media. Thank you.

     Cr Jessica Mitchell Campaspe Shire Council
  • Ros was engaging and had a lot of relevant experience to share during the presentation. She kept the inactivity up as well in order for us to discuss ideas and… Read More

    Ros was engaging and had a lot of relevant experience to share during the presentation. She kept the inactivity up as well in order for us to discuss ideas and work through examples relevant to our roles.

     Cr Zoe Cook Campaspe Shire Council
  • Great content. Absolutely loved it. All relevant and usable. Ros was highly engaging and provided in-depth training in a concise, easy to follow manner.

    Great content. Absolutely loved it. All relevant and usable. Ros was highly engaging and provided in-depth training in a concise, easy to follow manner.

     Cr Tracey Hargreaves City of Ballarat
  • Due to the marketing activities that I am doing I am getting more leads than I ever anticipated but the additional benefits I have received working with Ros is a… Read More

    Due to the marketing activities that I am doing I am getting more leads than I ever anticipated but the additional benefits I have received working with Ros is a renewed energy and focus on why I do what I do, which has not only improved my client conversations but also helped me build standards and procedures for myself and my staff that have really improved the working environment.

     Andrea Jenkins Principal Advisor, Jenbury Financial
  • Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was… Read More

    Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was expected. The outcome was business changing. I reconnected deeply with my WHY, I am now able to see my business from a new perspective with a vision of where I want it to go. It also provided a platform for enhancing my website, my promotional material and best of all an alignment throughout.

     Deb Pace Director Pacing Dynamics
  • Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we… Read More

    Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we are so glad we did. Ros takes the passion and vision you have for your business, draws out the ideas you didn’t realise you had and articulates these perfectly into a document that is usable and relevant to your business to define your brand, vision, mission and values to your clients and staff. Ros is a true professional in what she does. What she promises she delivers, with interest! I have no hesitation in offering my strongest recommendation for Ros to anyone wanting to develop these key pillars for their business.

     Cameron McKerchar Managing Director – Tudor Insurance Australia
  • Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get,… Read More

    Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get, we recommend our clients see Ros first as we know it will be highly beneficial for the final client outcome.

     Ricky Verkaik Director – Zain Digital 
  • Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able… Read More

    Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able to create an effective marketing plan that really works. 

     Caroline Ward Ki Creative
  • Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t… Read More

    Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t recommend her more highly.

     Ray Keefe Managing Director – Successful Endeavours
  • The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a… Read More

    The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a significant but delicate matter. Ros came in, assessed our situation and advised us on the best way to move forward. She understood our business, what we wanted to achieve and we got the best results. Since then we have used her a number of times and each time the service has been excellent with positive outcomes.

     Barbara Konstas Chief Executive Officer – Melbourne Seafood Centre

In the media

Ready to transform your communication?

Whether you’re leading a team, representing your organisation or influencing change across sectors, your message is your leadership voice and it must move people. From the boardroom to the media studio, from stakeholder forums to team briefings, every interaction shapes how others experience your brand.

Ros’s Transformational Communication programs and masterclasses equip leaders, teams and organisations with the insight and skills to align purpose with practice, communicate with clarity and confidence, and elevate their presence, impact and reputation.

Discuss your needs

Contact Ros for a discovery call.

Send an email

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