Brand Communication & Reputation Specialist

Ros Weadman empowers personal, business and government brands to tell their stories, communicate their value and increase market visibility so they can position themselves as industry leaders.

Some brands Ros has worked with

Common challenges Ros’s clients experience

For professionals and organisations alike, brand reputation and leadership influence largely depend on your ability to build credibility and trust through effective communication, but any one or more of the following challenges can hold you back:

  • a lack of confidence – you stay under the radar so people don’t hear your voice
  • a lack of clarity – you’re unclear on your message so people are confused about what you do
  • a lack of differentiation – you find it hard to communicate what makes you different so you sound like everyone else
  • a lack of connection – your marketing and communication efforts are ad hoc so you struggle to attract your ideal customer or employee
  • a lack of visibility – you don’t stand out in the marketplace or on social media so you miss out on opportunities
  • a lack of salary / sales – your value is not recognised so your business isn’t growing, or your career isn’t accelerating, as fast as you’d like it to

If you’re experiencing any of these challenges, Ros Weadman can help. Ros is passionate about empowering purpose-driven professionals, businesses and government organisations to become highly effective communicators and position themselves as leaders in their field.

Discuss your needs

Building a credible and trustworthy brand reputation

Credibility and trust are built when employees and customers understand a brand’s purpose, principles and promise, and when these commitments are delivered upon reliably and consistently.

Ros’s Strategic Brand Alignment Method™ clarifies and aligns these critical brand commitments, enabling consistency of messaging and interactions across brand channels and customer touch points.

  •
    Culture

    Cultivating shared purpose, vision, mission and values
  • Communication

    Crafting powerful messaging, stories and value propositions
  • Customer Experience

    Creating customer-centric products, programs and mediums

How we can work together

There’s many ways we can collaborate to build your brand and drive your desired reputation.

Kind words from some of Ros’s clients

  • Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t… Read More

    Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t recommend her more highly.

     Ray Keefe Managing Director – Successful Endeavours
  • Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able… Read More

    Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able to create an effective marketing plan that really works. 

     Caroline Ward Ki Creative
  • Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was… Read More

    Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was expected. The outcome was business changing. I reconnected deeply with my WHY, I am now able to see my business from a new perspective with a vision of where I want it to go. It also provided a platform for enhancing my website, my promotional material and best of all an alignment throughout.

     Deb Pace Director Pacing Dynamics
  • Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. The small group interaction provided a fantastic environment… Read More

    Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. The small group interaction provided a fantastic environment to bounce ideas and create strategies to take forward. I am now feeling so excited and motivated to take my new learnings forward in my business.

     Danielle Pooles Owner, Dressage Plus
  • Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we… Read More

    Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we are so glad we did. Ros takes the passion and vision you have for your business, draws out the ideas you didn’t realise you had and articulates these perfectly into a document that is usable and relevant to your business to define your brand, vision, mission and values to your clients and staff. Ros is a true professional in what she does. What she promises she delivers, with interest! I have no hesitation in offering my strongest recommendation for Ros to anyone wanting to develop these key pillars for their business.

     Cameron McKerchar Managing Director – Tudor Insurance Australia
  • Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get,… Read More

    Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get, we recommend our clients see Ros first as we know it will be highly beneficial for the final client outcome.

     Ricky Verkaik Director – Zain Digital 
  • I have participated in a number of development programs with Ros over several years, including a comprehensive 10-week mentoring and strategic communications alignment course, where she guided us through the… Read More

    I have participated in a number of development programs with Ros over several years, including a comprehensive 10-week mentoring and strategic communications alignment course, where she guided us through the development of an extremely valuable team document.

    Along the journey, the passion and expertise shown by Ros was second to none and it resulted in achieving all outcomes we wanted for our department, including building confidence in each team member’s purpose within our organisation.

    I’d highly recommend anyone leading a team of communications professionals to engage in this mentoring service.

     Sam Shalders City of Ballarat
  • Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every… Read More

    Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every micro to medium business owner who’s frustrated with their marketing results and wants to have clear plan of action. 

     Arek Rainczuk Five Castles Portraits
  • The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a… Read More

    The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a significant but delicate matter. Ros came in, assessed our situation and advised us on the best way to move forward. She understood our business, what we wanted to achieve and we got the best results. Since then we have used her a number of times and each time the service has been excellent with positive outcomes.

     Barbara Konstas Chief Executive Officer – Melbourne Seafood Centre

Products and resources

INNER BRILLIANCE book

This book explains how to expand your influence and elevate your worth with a strong personal brand.

Get your copy here

ENHANCE YOUR REPUTATION book

This book explains how to build a brand people want to work for, buy from and invest in.

Get your copy here

PERSONAL BRANDING Guide

This FREE guide explains how to shape your desired reputation with a strong personal brand.

Download now

Discuss your needs

Contact Ros to discuss your strategic and skills
development needs.

Send an email

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