About

Ros Weadman is an award-winning strategic communications expert, specialising in brand and leadership communication.




In a nutshell

With a lifelong fascination for words and storytelling, and deep love of learning, it’s no surprise I’ve carved a career as a professional communicator and educator. I started my career over four decades ago, working in various communications roles until I established my own strategic PR and marketing business in 2011. This got me out from behind a corporate desk so I could make a difference on a bigger scale and do more of what I love – riding horses, training dogs and hobby farming.

I’m now on a mission to elevate the communication impact of Australian leaders and organisations. Why? Because leaders with a big vision and a bold message can uplift people and move the nation forward. Words have power. And when combined with captivating storytelling, and for people, effective non-verbal and body language techniques, can move people to think, feel and do something. Helping leaders and organisations clarify and convey their message with confidence, credibility and authority so they can achieve their goals and leave a legacy is my obsession!

I’ve had the privilege of sharing my insights on communication, branding and reputation on Kochie’s Business Builders television show and on numerous podcasts and publications, including the International Institute of Directors and Managers, Forbes Australia, Dynamic Business, CEO World Magazine, Inside Retail, HR Leader, Flying Solo and many others.

My dedication to excellence in my craft and advancing the professional communications industry has been rewarded with multiple industry awards, and designation of Fellow of Communication and Public Relations Australia. I’ve authored three books on strategic marketing, reputation and personal branding.


What I stand for

I’m driven by using my passion and specialist expertise to make a positive difference in the world. That’s why my work not only helps brands to communicate with impact, increase market visibility and build reputation, it also helps them to connect deeply with their purpose, vision, mission and values so they can truly engage hearts and minds in creating a better society.


What I’ve trained in

  • Masters in Professional Communication
  • Graduate Diploma in Business Management
  • Graduate Diploma in Education (secondary teaching)
  • Bachelor of Arts (psychology and sociology majors)
  • International Association of Public Participation Accreditation
  • Extended DISC® practitioner (level 2 – individuals and teams)