Brand & Leadership Communication Specialist

Ros Weadman is an award-winning strategic communications expert. She helps purpose-driven leaders to communicate with impact so they can build trust, connection and reputation.

Ros is also Director of Marcomms Australia, a Melbourne-based agency specialising in government communications and marketing.

Some brands Ros has worked with

Communicating with impact

To build trust and connection with audiences in today’s competitive and ever-changing world, leaders need to be able to communicate with impact. This is particularly important in high-stakes situations, such as when leading change, motivating teams, pitching for new business, giving a media interview, seeking support for an idea, or delivering a public speech or presentation. However, many leaders struggle to get their message across for a range of reasons, such as:

  • a lack of confidence – you’re anxious about speaking in front of others or on social media so people don’t hear your voice
  • a lack of clarity – your message is unclear or confusing so people don’t understand who you are and what you stand for
  • a lack of differentiation – you find it hard to communicate your competitive advantages so you sound like everyone else
  • a lack of skills – you don’t know how to use verbal and body language effectively so you send mixed messages
  • a lack of visibility – you stay under the radar so people don’t recognise your value

If you’re experiencing any of these challenges, Ros Weadman can help. For more than four decades, she’s helped hundreds of business, government and community leaders to clarify, craft and convey their message, build a strong personal brand and become a key person of influence in their field.


Building a strong personal brand

A strong personal brand helps you clearly communicate who you are, what you stand for and where you’re heading. It also helps you stand apart from others and build authority positioning in your industry.

Ros’s INNER BRILLIANCE Personal Branding™ System has four key dimensions to help you achieve these outcomes.

  • Purpose

    Your ‘why’ that drives you to make a difference

  • Positioning

    Your differentiating qualities that set you apart

  • Proflie

    Your presence and visibility in the marketplace

  • Profitability

    Your ability to commercialise your thought leadership



Kind words from some of Ros’s clients

  • Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t… Read More

    Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t recommend her more highly.

    Ray Keefe Managing Director – Successful Endeavours
  • Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able… Read More

    Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able to create an effective marketing plan that really works. 

    Caroline Ward Ki Creative
  • Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was… Read More

    Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was expected. The outcome was business changing. I reconnected deeply with my WHY, I am now able to see my business from a new perspective with a vision of where I want it to go. It also provided a platform for enhancing my website, my promotional material and best of all an alignment throughout.

    Deb Pace Director Pacing Dynamics
  • Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. The small group interaction provided a fantastic environment… Read More

    Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. The small group interaction provided a fantastic environment to bounce ideas and create strategies to take forward. I am now feeling so excited and motivated to take my new learnings forward in my business.

    Danielle Pooles Owner, Dressage Plus
  • Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we… Read More

    Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we are so glad we did. Ros takes the passion and vision you have for your business, draws out the ideas you didn’t realise you had and articulates these perfectly into a document that is usable and relevant to your business to define your brand, vision, mission and values to your clients and staff. Ros is a true professional in what she does. What she promises she delivers, with interest! I have no hesitation in offering my strongest recommendation for Ros to anyone wanting to develop these key pillars for their business.

    Cameron McKerchar Managing Director – Tudor Insurance Australia
  • Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get,… Read More

    Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get, we recommend our clients see Ros first as we know it will be highly beneficial for the final client outcome.

    Ricky Verkaik Director – Zain Digital 
  • I have participated in a number of development programs with Ros over several years, including a comprehensive 10-week mentoring and strategic communications alignment course, where she guided us through the… Read More

    I have participated in a number of development programs with Ros over several years, including a comprehensive 10-week mentoring and strategic communications alignment course, where she guided us through the development of an extremely valuable team document.

    Along the journey, the passion and expertise shown by Ros was second to none and it resulted in achieving all outcomes we wanted for our department, including building confidence in each team member’s purpose within our organisation.

    I’d highly recommend anyone leading a team of communications professionals to engage in this mentoring service.

    Sam Shalders City of Ballarat
  • Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every… Read More

    Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every micro to medium business owner who’s frustrated with their marketing results and wants to have clear plan of action. 

    Arek Rainczuk Five Castles Portraits
  • The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a… Read More

    The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a significant but delicate matter. Ros came in, assessed our situation and advised us on the best way to move forward. She understood our business, what we wanted to achieve and we got the best results. Since then we have used her a number of times and each time the service has been excellent with positive outcomes.

    Barbara Konstas Chief Executive Officer – Melbourne Seafood Centre


Products and resources


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development needs.



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