The Brand Communication & Reputation Specialist

Helping personal, business and government brands clarify their message, increase visibility, and build a credible and trustworthy reputation.

Some brands Ros has worked with

Does this sound familiar?

Your brand reputation and leadership influence largely depend on your ability to build credibility and trust through effective communication, but you’re grappling with one or more of the following challenges:

  • a lack of confidence – you struggle to get your message across so people don’t hear your voice
  • a lack of clarity – you’re unclear on your message so people are confused about what you do
  • a lack of differentiation – you find it hard to communicate what makes you different so you sound like everyone else
  • a lack of connection – your marketing and communication efforts are ad hoc so you struggle to attract your ideal customer or employee
  • a lack of visibility – you don’t stand out in the marketplace or on social media so you miss out on opportunities
  • a lack of salary / sales – your value is not recognised so your business isn’t growing, or your career isn’t accelerating, as fast as you’d like it to

Ros Weadman is a strategic communications expert, specialising in brand communication and reputation management. For over four decades, she’s helped personal, business and government brands clarify who they are, what they stand for, how to talk about themselves and how to position themselves as a highly-valued leader in their field.


Building a credible and trustworthy brand reputation

Credibility and trust are built when employees and customers understand a brand’s purpose, principles and promise, and when these commitments are delivered upon reliably and consistently.

Ros’s Strategic Brand Alignment Method™ clarifies and aligns these critical brand commitments, enabling consistency of messaging and interactions across brand channels and customer touch points.

  • Culture

    Cultivating shared purpose, vision, mission and values

  • Communication

    Crafting powerful messaging, stories and value propositions

  • Customer Experience

    Creating customer-centric products, programs and mediums



Kind words from some of Ros’s clients

  • Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t… Read More

    Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t recommend her more highly.

    Ray Keefe Managing Director – Successful Endeavours
  • Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able… Read More

    Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able to create an effective marketing plan that really works. 

    Caroline Ward Ki Creative
  • Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was… Read More

    Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was expected. The outcome was business changing. I reconnected deeply with my WHY, I am now able to see my business from a new perspective with a vision of where I want it to go. It also provided a platform for enhancing my website, my promotional material and best of all an alignment throughout.

    Deb Pace Director Pacing Dynamics
  • Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. The small group interaction provided a fantastic environment… Read More

    Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. The small group interaction provided a fantastic environment to bounce ideas and create strategies to take forward. I am now feeling so excited and motivated to take my new learnings forward in my business.

    Danielle Pooles Owner, Dressage Plus
  • Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we… Read More

    Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we are so glad we did. Ros takes the passion and vision you have for your business, draws out the ideas you didn’t realise you had and articulates these perfectly into a document that is usable and relevant to your business to define your brand, vision, mission and values to your clients and staff. Ros is a true professional in what she does. What she promises she delivers, with interest! I have no hesitation in offering my strongest recommendation for Ros to anyone wanting to develop these key pillars for their business.

    Cameron McKerchar Managing Director – Tudor Insurance Australia
  • Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get,… Read More

    Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get, we recommend our clients see Ros first as we know it will be highly beneficial for the final client outcome.

    Ricky Verkaik Director – Zain Digital 
  • It was once again an absolute pleasure to take part in a training with Ros. Her energy and passion for communications and engagement is infectious and she really helped us… Read More

    It was once again an absolute pleasure to take part in a training with Ros. Her energy and passion for communications and engagement is infectious and she really helped us as a team articulate our purpose. The groundwork that we have done here is going to be enormously beneficial in creating a Communications Team Strategy moving forward.

    Sam Shalders City of Ballarat
  • Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every… Read More

    Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every micro to medium business owner who’s frustrated with their marketing results and wants to have clear plan of action. 

    Arek Rainczuk Five Castles Portraits
  • The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a… Read More

    The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a significant but delicate matter. Ros came in, assessed our situation and advised us on the best way to move forward. She understood our business, what we wanted to achieve and we got the best results. Since then we have used her a number of times and each time the service has been excellent with positive outcomes.

    Barbara Konstas Chief Executive Officer – Melbourne Seafood Centre


Products and resources


Discuss your needs

Contact Ros to discuss your strategic and skills
development needs.



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