AmplifyHER Brand™

A 12-week (Feb-Apr 2026) hybrid immersion for purpose-driven female founders ready to amplify their message, elevate their visibility and communicate their brand with purpose, power and presence

  • Date: 07/02/2026
  • Time: 9:00 am
  • Location: Casey Cardinia Region venue TBC
  • Price: $1,990 +gst for 12 weeks
  • Type: In Person

About this program

If you’ve ever struggled to explain what makes your business different, felt invisible in a competitive marketplace or wished you could confidently speak about your brand in any conversation or setting, you’re not alone.

AmplifyHER Brand is a high-impact experience designed to help you step up as the visible, confident leader of your brand. Whether you’re the face of your business or building something bigger than yourself, it’s your catalyst for clarity, credibility and client attraction.

With expert guidance, hands-on interactive sessions and personalised feedback, you’ll walk away with a customised, ready-to-implement brand communication strategy that reflects your essence, elevates your message and empowers your next-level growth.


Why it matters now

Too many brilliant women are still under-communicating their value. You might be doing all the right things like posting, pitching and promoting but still feel like your message isn’t landing. You’re not attracting the right clients. You’re second-guessing your niche. You’re tired of sounding generic when you know you’re anything but.

In today’s fast-paced and saturated market, being clear, confident and compelling isn’t optional, it’s essential. Buyers are more discerning, attention spans are shorter and trust is harder to earn.

That’s why AmplifyHER Brand helps you bridge the gap between your personal voice and business message, so you can finally show up, speak up and stand out with clarity, credibility and conviction.


What you’ll gain

  • 1. Brand narrative

    A powerful brand narrative that defines who you are, what you stand for, where you’re heading and how you’re going to get there.

  • 2. Value proposition

    A compelling value proposition (both written and visual) that distills your professional brilliance into messaging that resonates.

  • 3. Brand strategy

    A customised, practical, ready-to-implement brand communication strategy to grow your visibility and influence in the right spaces.

  • 4. Speaking skills

    Newfound confidence in speaking about your business and professional expertise with authority and authenticity.

  • 5. Packaging offers

    Insights about packaging your intellectual property into commercially-viable and market ready offerings.

  • 6. Leadership communication insights

    Personalised insights and feedback on your leadership communication strengths, gaps and blind spots.


The process

Built around Ros’s proprietary Brandcode® methodology, you’ll be guided across four interconnected phases:

1.Purpose and proposition — craft the pillars that underpin your brand and craft a compelling value proposition that speaks directly to your ICP

2.Personality and positioning — define your brand voice and shape a powerful brand narrative that connects, differentiates and converts

3.Power and presence — build voice and body language skills to elevate your confidence and executive presence for pitches and presentations

4.Profile and profitability — learn strategies to build your visibility, package your IP and leverage your thought leadership impact

You’ll leave with a strategic brand communication plan that reflects who you are, what you stand for, where you’re going and how you’re going to get there.


The program

2 full days
6 online sessions
3 individual sessions
session guides and support materials
Personalised leadership communication diagnostic and feedback
Brand communication template
x4 of Ros’s books on marketing strategy, personal branding, reputation and transformational communication

Investment

Don’t miss the early bird price of $1,890 +gst (to 30 Nov 2025)

Full price $1,990 +gst (from 1 Dec 2025)

Payment plans on request.

(Note: min of 5 participants to proceed)


What Ros’s training participants say…


  • The training was an engaging process that increased my understanding behind effective communication.

    The training was an engaging process that increased my understanding behind effective communication.

    Cr Nathan Hersey South Gippsland Shire Council
  • Useful REAL tools to take into public speaking and message creation. Thank you!

    Useful REAL tools to take into public speaking and message creation. Thank you!

    Cr Sarah Gilligan South Gippsland Shire Council
  • Always something new to learn. Absolute professional.

    Always something new to learn. Absolute professional.

    Cr Rob Amos Campaspe Shire Council
  • The information was contextualised for our council and provided great insights to manage expectations when interacting with the media. Thank you.

    The information was contextualised for our council and provided great insights to manage expectations when interacting with the media. Thank you.

    Cr Jessica Mitchell Campaspe Shire Council
  • Ros was engaging and had a lot of relevant experience to share during the presentation. She kept the inactivity up as well in order for us to discuss ideas and… Read More

    Ros was engaging and had a lot of relevant experience to share during the presentation. She kept the inactivity up as well in order for us to discuss ideas and work through examples relevant to our roles.

    Cr Zoe Cook Campaspe Shire Council
  • Great content. Absolutely loved it. All relevant and usable. Ros was highly engaging and provided in-depth training in a concise, easy to follow manner.

    Great content. Absolutely loved it. All relevant and usable. Ros was highly engaging and provided in-depth training in a concise, easy to follow manner.

    Cr Tracey Hargreaves City of Ballarat
  • Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.

    Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.

    Rebecca Burns Campaspe Shire Council
  • The sessions we did with Ros were invaluable. They gave us space to think more holistically and strategically away from the often reactive nature of the day-to-day. Ros has a… Read More

    The sessions we did with Ros were invaluable. They gave us space to think more holistically and strategically away from the often reactive nature of the day-to-day. Ros has a brilliant ability to empower you to broaden your thinking, to push you to think two or three steps above the issue you think you have, to then see the higher-level solution. My colleague and I often reflect on our sessions with Ros and the way our thinking has evolved as a result.

    Emma Williams City of Ballarat
  • I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.

    I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.

    Alison Martin Communications Coordinator – Colac Otway Shire Council
  • Thank you to Ros Weadman for this expertly delivered masterclass! Truly enjoyed being part of it and to soak up all the learnings.

    Thank you to Ros Weadman for this expertly delivered masterclass! Truly enjoyed being part of it and to soak up all the learnings.

    George Bakker Change Communication Specialist – Boroondara City Council
  • Very engaging with a willingness to recognise people by name.

    Very engaging with a willingness to recognise people by name.

    Cr John Schelling South Gippsland Shire Council
  • I found the overall experience really valuable. In a deadline driven, reactive team its easy to just churn and burn. To sit and think about why we do what we… Read More

    I found the overall experience really valuable. In a deadline driven, reactive team its easy to just churn and burn. To sit and think about why we do what we do and the value we bring to the organisation really adds meaning to the job. After doing the workshop I feel really proud of the work I do, but also really motivated for what’s to come.

    Emily White City of Ballarat

About the trainer

Ros Weadman is one of Australia’s leading authorities on branding, strategic communication and reputation. With four decades of experience and multiple industry awards, she brings deep strategic insight and a genuine passion for helping purpose-led professionals find and express their authentic brand.

Ros has guided hundreds of entrepreneurs, executives and experts to:

•define what makes them unique

•align their voice, message and market positioning

•communicate with purpose, power and presence

As the author of four business books on strategic communication, branding and marketing, and a widely published media contributor, Ros blends real-world experience with a human touch that empowers women to rise and lead with influence and impact.