COMMUNICATE WITH IMPACT

Advanced Communication Skills Training for Purpose-Driven Leaders

  • Date: 04/12/2025
  • Time: 9:00 am
  • Location: Hills Hub, Emerald, MELBOURNE
  • Price: $550 inc gst
  • Type: In Person

Who this is for

This one-day intensive is for mid- and senior-level purpose-driven leaders who need to communicate with impact across diverse contexts and settings, including team briefings, stakeholder meetings, presentations and more. They want their words to build trust, inspire action and align teams around shared goals. Without this skill, influence is diluted, alignment frays and strategic priorities lose momentum.

Why it matters now

In today’s environment of complexity, disruption and uncertainty, leaders are judged as much by how they communicate as by the outcomes they deliver. The ability to deliver a clear, credible and compelling message isn’t just a career advantage, it’s a leadership necessity. Without it, leaders risk disengaged teams, misaligned stakeholders and missed opportunities to lead change. With it, they earn trust, drive clarity and accelerate results.


What you’ll gain

  • 1. Communication styles

    Insights on communication styles and how leaders can adapt their style to different audiences and situations.

  • 2. Audience analysis

    Understanding of how to analyse audience needs, preferences and motivational drivers so you can tailor messages.

  • 3. Storytelling techniques

    Application of storytelling types, frames and archetypes for different contexts.

  • 4. Messaging architecture

    Powerful frameworks to craft resonant messages and narratives for different situations.

  • 5. Strategic wordsmithing

    Application of literary devices, persuasive techniques and message framing for strengthened resonance.

  • 6. Delivery skills

    Techniques to align words, voice and body language for greater presence.


What past participants of Ros’s training programs have said…


  • The training was an engaging process that increased my understanding behind effective communication.

    The training was an engaging process that increased my understanding behind effective communication.

    Cr Nathan Hersey South Gippsland Shire Council
  • Useful REAL tools to take into public speaking and message creation. Thank you!

    Useful REAL tools to take into public speaking and message creation. Thank you!

    Cr Sarah Gilligan South Gippsland Shire Council
  • Always something new to learn. Absolute professional.

    Always something new to learn. Absolute professional.

    Cr Rob Amos Campaspe Shire Council
  • The information was contextualised for our council and provided great insights to manage expectations when interacting with the media. Thank you.

    The information was contextualised for our council and provided great insights to manage expectations when interacting with the media. Thank you.

    Cr Jessica Mitchell Campaspe Shire Council
  • Ros was engaging and had a lot of relevant experience to share during the presentation. She kept the inactivity up as well in order for us to discuss ideas and… Read More

    Ros was engaging and had a lot of relevant experience to share during the presentation. She kept the inactivity up as well in order for us to discuss ideas and work through examples relevant to our roles.

    Cr Zoe Cook Campaspe Shire Council
  • Great content. Absolutely loved it. All relevant and usable. Ros was highly engaging and provided in-depth training in a concise, easy to follow manner.

    Great content. Absolutely loved it. All relevant and usable. Ros was highly engaging and provided in-depth training in a concise, easy to follow manner.

    Cr Tracey Hargreaves City of Ballarat
  • Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.

    Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.

    Rebecca Burns Campaspe Shire Council
  • The sessions we did with Ros were invaluable. They gave us space to think more holistically and strategically away from the often reactive nature of the day-to-day. Ros has a… Read More

    The sessions we did with Ros were invaluable. They gave us space to think more holistically and strategically away from the often reactive nature of the day-to-day. Ros has a brilliant ability to empower you to broaden your thinking, to push you to think two or three steps above the issue you think you have, to then see the higher-level solution. My colleague and I often reflect on our sessions with Ros and the way our thinking has evolved as a result.

    Emma Williams City of Ballarat
  • I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.

    I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.

    Alison Martin Communications Coordinator – Colac Otway Shire Council
  • Thank you to Ros Weadman for this expertly delivered masterclass! Truly enjoyed being part of it and to soak up all the learnings.

    Thank you to Ros Weadman for this expertly delivered masterclass! Truly enjoyed being part of it and to soak up all the learnings.

    George Bakker Change Communication Specialist – Boroondara City Council
  • Very engaging with a willingness to recognise people by name.

    Very engaging with a willingness to recognise people by name.

    Cr John Schelling South Gippsland Shire Council
  • I found the overall experience really valuable. In a deadline driven, reactive team its easy to just churn and burn. To sit and think about why we do what we… Read More

    I found the overall experience really valuable. In a deadline driven, reactive team its easy to just churn and burn. To sit and think about why we do what we do and the value we bring to the organisation really adds meaning to the job. After doing the workshop I feel really proud of the work I do, but also really motivated for what’s to come.

    Emily White City of Ballarat

About the trainer

Ros Weadman is the Director of Marcomms Australia and is a national award-winning strategic communication expert with more than four decades of experience advising, training and mentoring leaders across government, business and community.

She’s the strategist behind thousands of successful communication campaigns, including high-profile emergencies and crises, and is known for blending proven frameworks with practical, real-world insights.

Her training is high-energy, highly practical and tailored for immediate application in the leader’s context.