Consulting

Your organisation’s reputation and long-term success largely depends on effective communication, both internally and externally, because your employees and customers are your best brand ambassadors.

However, not all organisations have the necessary tools or in-house capability to communicate effectively. Ros provides high-level strategic advisory and project management services to help purpose-driven leaders and organisations tell their story, earn trust with stakeholders and build an industry-leading reputation.

Strategic plans

Ros Weadman designs strategic communication plans to engage audiences, spark conversation and drive action through powerful storytelling, compelling value propositions and aligned content that reflects your brand’s values, vision and voice.

  • Communication strategies
  • Brand development strategies
  • Marketing communications strategies
  • PR and media campaigns
  • Community engagement strategies
  • Education campaigns
  • Advocacy campaigns
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Strategic advice

Ros Weadman has exceptional experience in issues and reputation management. She has trained and mentored hundreds of government leaders to handle complex issues and high stakes communication situations, such as media interviews, stakeholder meetings, advocating to government, and delivering speeches and presentations.

She has led crisis communication teams and advised government leaders responding to some of Australia’s highest profile incidents and issues, including Victorian flood emergencies (2011 and 2022), Black Saturday fires (2009), Cranbourne Methane Gas crisis (2008), Springvale Salmonella outbreak (1997) and Victorian Gas crisis (1998), among many others.

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Strategic words

Ros Weadman is a professional copywriter and content strategist, having planned and written thousands of communication materials for her clients. She has also authored three of her own books; one on strategic marketing, one on reputation and one on personal branding. Services include writing:

  • speeches
  • websites
  • brochures
  • whitepapers
  • social media content
  • video scripts
  • advertorials
  • annual reports
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Strategic services

Ros Weadman is the Director of Marcomms Australia, a nimble, Melbourne-based agency specialising in government, public sector and business-to-government (B2G) strategic PR, communication and marketing services.

Ros and her team of strategic communications experts have deep knowledge and expertise in local, state and federal government branding, communications, stakeholder engagement, marketing and reputation management.

Marcomms Australia provides an integrated suite of strategic, coaching and training services that empower government and B2G organisations to communicate their mission and message, connect deeply with stakeholders, increase reach and visibility, and enhance brand reputation.

Visit Marcomms Australia website

Some kind words from Ros’s clients

  • I have participated in a number of development programs with Ros over several years, including a comprehensive 10-week mentoring and strategic communications alignment course, where she guided us through the… Read More

    I have participated in a number of development programs with Ros over several years, including a comprehensive 10-week mentoring and strategic communications alignment course, where she guided us through the development of an extremely valuable team document.

    Along the journey, the passion and expertise shown by Ros was second to none and it resulted in achieving all outcomes we wanted for our department, including building confidence in each team member’s purpose within our organisation.

    I’d highly recommend anyone leading a team of communications professionals to engage in this mentoring service.

     Sam Shalders City of Ballarat
  • Ros Weadman has provided strategic marketing and promotion services to LGeX  supporting the start up of our new small business. Ros’s professionalism, detailed knowledge and collaborative way she works results… Read More

    Ros Weadman has provided strategic marketing and promotion services to LGeX  supporting the start up of our new small business. Ros’s professionalism, detailed knowledge and collaborative way she works results in a premium service and product. Her deep understanding of communications and marketing is of huge benefit to any size business. Ros is a delight to do business with and comes highly recommended. I would have no hesitation in employing Ros for further support services. 

     Julie Reid Chief Executive Officer, LGeX
  • Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was… Read More

    Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was expected. The outcome was business changing. I reconnected deeply with my WHY, I am now able to see my business from a new perspective with a vision of where I want it to go. It also provided a platform for enhancing my website, my promotional material and best of all an alignment throughout.

     Deb Pace Director Pacing Dynamics
  • Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we… Read More

    Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we are so glad we did. Ros takes the passion and vision you have for your business, draws out the ideas you didn’t realise you had and articulates these perfectly into a document that is usable and relevant to your business to define your brand, vision, mission and values to your clients and staff. Ros is a true professional in what she does. What she promises she delivers, with interest! I have no hesitation in offering my strongest recommendation for Ros to anyone wanting to develop these key pillars for their business.

     Cameron McKerchar Managing Director – Tudor Insurance Australia
  • Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get,… Read More

    Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get, we recommend our clients see Ros first as we know it will be highly beneficial for the final client outcome.

     Ricky Verkaik Director – Zain Digital 
  • Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t… Read More

    Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t recommend her more highly.

     Ray Keefe Managing Director – Successful Endeavours
  • The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a… Read More

    The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a significant but delicate matter. Ros came in, assessed our situation and advised us on the best way to move forward. She understood our business, what we wanted to achieve and we got the best results. Since then we have used her a number of times and each time the service has been excellent with positive outcomes.

     Barbara Konstas Chief Executive Officer – Melbourne Seafood Centre

Discuss your needs

Contact Ros to discuss your strategic and skills
development needs.

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