The Connected Team
A two-day intensive or 8-week immersive program for mission-driven teams ready to elevate their influence and impact by creating a more connected, engaged and customer-focused team.
Get ready to clarify and align team culture, communication and customer experience.
Benefits of a connected team
Credibility and trust are built when staff, customers and other stakeholders clearly understand a brand’s purpose, principles and promise, and when the people who represent the brand reliably and consistently deliver on these commitments. However, three of the biggest problems faced by organisations today are:
- a lack of clarity by employees and customers about who their brand is and what it stands for
- a lack of communication between team members and with their customers
- a lack of alignment between this identity, brand messaging and the customer experience.
Gaining clarity and alignment of team purpose, principles and promise, and communicating these commitments with intention and consistency, enhances team connection, engagement and performance.
Image by Cowomen on Unsplash
Costs of a disconnected team
- task-focused and silo-based teams / workforce rather than purpose-driven and values-based teams / workforce
- mixed messaging from employees
- inconsistent customer experiences
- inability to attract and retain high quality employees
- customer confusion about your offerings and how you’re different to other brands in the same category
- insufficient leads and sales variability
- fragmented reputation.
The journey to team connectedness
When it comes to being connected, a team will sit somewhere on a spectrum between ‘disconnection’ and ‘integration’. The Team Connection Spectrum™ shows the indicative journey, from a team being in a state of disconnectedness (lack of alignment of intention, language and action) to reaching a state of integration (complete alignment of intention, language and action).
Where does your team sit on the Team Connection Spectrum™?
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1. Disconnection
Characterised by silo mentality, task focus, low levels of staff engagement, duplication of resources, scarcity and secrecy of knowledge, mixed messages, fear of accountability.
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2. Reflection
Characterised by attempts to bring awareness and understanding to how the team’s work relates to other teams, and how each employee and team fits into the bigger picture.
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3. Communication
Characterised by proactive conversations between individuals within the team and with other teams to gain a deeper appreciation of each other’s work, and creating structures for working together on business goals and priorities.
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4. Collaboration
haracterised by cross-departmental teams working together productively with a strong customer focus, sharing of information, higher levels of staff engagement, performance and accountability, effective use of resources.
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5. Integration
Characterised by a focus on the bigger picture outcomes and making an impact, working in complete alignment with the vision, mission, values and strategic objectives, highest levels of trust, engagement, performance, transparency and accountability.
Roadmap to building a connected team
Snapshot of The Connected Team program
The Connected Team Program includes five core content modules. Additional modules can be delivered by negotiation.
Discovering the ‘why’ that sits behind the team’s ‘what’ and ‘how’, defining an aspirational team vision and inspiring team mission that describes what the team will do exceptionally well every day in bringing their vision to fruition.
Developing team values and turning these into actionable, trademark behaviours that will guide the decisions, language and behaviour of the team moving forward.
Articulating a compelling value proposition that clearly identifies how the team will close the gap between where its customer is now and where they want to be in the future.
Developing a team identity, narrative and key messages to position the team’s work in the minds of customers, and to build awareness and understanding of how the team’s work contributes to the achievement of its vision.
Selecting the right combination of promotional tools and tactics to deliver the team’s message to internal and external stakeholders and the broader community.
Kind words from participants of Ros’s training programs
About your trainer
Over the past four decades, Ros has helped leaders and organisations across government, business and community sectors to communicate their message, create connected teams and navigate change. She’s been the strategist and wordsmith behind thousands of high-stakes campaigns, speeches and crisis responses.
Ros is also the author of four books, including her latest release, Transformational Communication – The Leader’s Handbook for Communicating with Purpose, Power and Presence.
Through her work, Ros empowers people to step into their highest potential as a communicator so they can lead with greater influence and impact, and leave a lasting legacy.
Register your interest
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