Building a personal brand is one of the most empowering and effective ways to stand out and communicate your value to others. In today’s 24/7 communications-technology-driven world, every person can build a public profile. But building a personal brand is different. Personal branding is about defining, expressing and strategically leveraging an authentic self-identity and professional value proposition that shapes the way you want to be perceived; your reputation. It’s also about thinking, speaking and acting in alignment with your highest values, consistently. The Inner Brilliance Personal Branding™ system is designed to bring out and leverage your ‘youness’; the personality traits and the personal talents, skills and specialist problem-solving intelligence that makes a positive difference like only you can. Like Dorothy in The Wizard of Oz and Luke in Star Wars, you already have everything you need inside of you to be a success. This book shows you how to unleash this Inner Brilliance so you can shape your desired reputation, achieve your ambitions and leave your mark on the world.