How highly you value your professional self-worth has a direct bearing on the results you’ll achieve in career and business.
A common mindset I come across with clients in their marketing and PR efforts is undervaluing themselves and the service they deliver.
Whether ongoing or fleeting, self-doubt about one’s professional capability or business acumen oftentimes leads people to question whether they are ‘good enough’.
For example, ‘Am I good enough to…
- pitch for this amazing job/project?
- charge a higher price for my service?
- run a public workshop?
- deliver a keynote presentation at a conference?
- publish an article on LinkedIn?
- do a media interview with the local journalist?
Such negative thinking and associated self-talk not only keeps people stuck in a mindset of procrastination and inaction, but it can also inhibit professional growth and undermine business progress.
For instance, if you have low professional self-worth, you are more likely to:
- devalue the service you offer and charge below the market rate
- only sell your time rather than pricing your services based on the unique value you deliver in solving a high-value problem
- not take advantage of opportunities, preferring to stay in your comfort zone
- stay a commoditised ‘vanilla’ brand rather than stand out from competitors
Ultimately, the success you truly desire will remain elusive until you change your mindset around your professional self-worth.
How we value ourselves professionally comes down to what we believe about ourselves.
Like values, beliefs are a filter for our thoughts, language and actions. While beliefs are not facts, we act ‘as if’ they’re true. And because we have a strong personal investment in our beliefs, we constantly seek information to validate them, leading them to become self-fulfilling prophecies.
Cultivating new positive beliefs is the same as developing any new habit – consistent and repeated action. When next you find yourself questionning whether or not you are professionally good enough, try using the three-step PAW process:
Choose to believe:
- It is Possible
- You are Able
- You are Worthy
Then, rinse and repeat, often.
When you truly believe you are good enough and highly value your professional self-worth, you will have the clarity, confidence and certainty to determine a price that reflects your unique value, to pitch for that project, to grasp opportunities as they arise and to attract clients/employers who also highly value your worth.
Now, over to you…
©Ros Weadman 2022 Ros Weadman empowers purpose-driven leaders and organisations to strategically-align their brand, increase their visibility and enhance their reputation so they can lead their industry and shape the future. Ros’s new book ‘Enhance Your Reputation’ is out now. Order your copy here.
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