Your reputation is your most valuable intangible asset and critical to sustainable business success. Customers want to buy from companies they trust. Employees want to work for a company aligned with their beliefs and values. Investors want to support companies they value. In business, reputation is largely about credibility; your trustworthiness to deliver on your brand promise and satisfy expectations. And now more than ever, credibility is also built by standing for more than just profit and acting in socially-conscious ways to help create a better world. Ros Weadman’s BrandCred Method^TM provides a practical approach to aligning an organisation’s culture (what it thinks), communications (what it says), customer experience (what it does) and citizenship (what it gives). When company beliefs, values and a strong sense of purpose are aligned across marketing messages, customer touchpoints, service delivery and corporate social responsibility activities, the consistency of thoughts, words and actions builds brand credibility, fosters trust and enhances reputation. It also creates more cohesive and engaged organisations where the thinking, language and behaviour of employees are based on a shared understanding of vision and values, and desired strategic outcomes. By following the BrandCred Method^TM, you’ll add extraordinary value to your brand and enhance your reputation from the positive ripple effect of your work.