MEDIA MOJO for Small Business Owners

Don’t just read the news, be the news!

Learn what makes the media tick and how to use publicity opportunities to build your public profile.


Workshop at a glance

In this two-day workshop you’ll:

  • Discover how the media works
  • Learn how to become the go-to person in your industry for journalists
  • Learn what makes a story newsworthy
  • Decode the five essential ingredients of a media release
  • Identify story ideas for your business
  • Learn how to pitch your story to journalists
  • Learn how to organise a photo opportunity
  • Learn how to put together a media kit
  • and much more!

Media Mojo templates for all attendees.


“I now have a greater sense of clarity around my business message and brand differentiation.”

Khatija Halabi, Owner – Casey Hearing

Four key media competencies

  1. STAKEHOLDERS – understanding media relations, types and needs of the media, pitching to journalists and media list curation.
  2. STORYTELLING – how to identify, craft and leverage powerful news, human interest and thought leadership pieces for different media.
  3. SYSTEMS – templates for media releases, photo opportunities, media response and interviews.
  4. STRATEGY – skills to develop a media campaign, and for effective issues / crisis management.

Key takeaways from the workshop

  • Media types

    Understanding the different types of media and how to meet their diverse needs.

  • Media relations

    How to build a good working relationship the media and how to pitch your story ideas.

  • Story ideas

    How to identify newsworthy stories for your business that appeal to different media.

  • Storytelling frameworks

    How to use storytelling to share good news and in times of crisis.

  • Media release writing

    How to write a media release without it sounding like gratuitous self-promotion.

  • Media interview skills

    How to prepare for, and deliver, a great media interview.



What some of Ros’s clients have said

  • I found the overall experience really valuable. In a deadline driven, reactive team its easy to just churn and burn. To sit and think about why we do what we… Read More

    I found the overall experience really valuable. In a deadline driven, reactive team its easy to just churn and burn. To sit and think about why we do what we do and the value we bring to the organisation really adds meaning to the job. After doing the workshop I feel really proud of the work I do, but also really motivated for what’s to come.

    Emily White City of Ballarat
  • Due to the marketing activities that I am doing I am getting more leads than I ever anticipated but the additional benefits I have received working with Ros is a… Read More

    Due to the marketing activities that I am doing I am getting more leads than I ever anticipated but the additional benefits I have received working with Ros is a renewed energy and focus on why I do what I do, which has not only improved my client conversations but also helped me build standards and procedures for myself and my staff that have really improved the working environment. Andrea Jenkins – Principal Advisor, Jenbury Financial

    Andrea Jenkins Jenbury Financial
  • Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge. Rebecca Burns, Campaspe Shire Council

    Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge. Rebecca Burns, Campaspe Shire Council

    Rebecca Burns Campaspe Shire Council
  • We worked with Ros to get our website up and going. Ros’s attention to detail was amazing! She was so thorough in her approach to ensure she could provide us… Read More

    We worked with Ros to get our website up and going. Ros’s attention to detail was amazing! She was so thorough in her approach to ensure she could provide us with the content that best represented us and our company. Since our website has been live, I have had so many comments saying how professional it is. An investment well made and we would, without hesitation, choose Ros every time. Lana Bonnet – Co-owner, L&D Picturesque Painting

    Lana Bonnet L&D Picturesque Painting
  • Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was… Read More

    Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was expected. The outcome was business changing. I reconnected deeply with my WHY, I am now able to see my business from a new perspective with a vision of where I want it to go. It also provided a platform for enhancing my website, my promotional material and best of all an alignment throughout.

    Deb Pace Director Pacing Dynamics
  • Ros has an absolute wealth of knowledge and passion for communications, I could not help but leave the session feeling energized, inspired and ready to tackle new challenges using the… Read More

    Ros has an absolute wealth of knowledge and passion for communications, I could not help but leave the session feeling energized, inspired and ready to tackle new challenges using the insights and principles that we had discussed. I wish everyone in my team could have this experience!

    Emma Williams City of Ballarat
  • Thank you to Ros Weadman for this expertly delivered masterclass! Truly enjoyed being part of it and to soak up all the learnings.

    Thank you to Ros Weadman for this expertly delivered masterclass! Truly enjoyed being part of it and to soak up all the learnings.

    George Bakker Change Communication Specialist – Boroondara City Council
  • I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.

    I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.

    Alison Martin Communications Coordinator – Colac Otway Shire Council
  • Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. The small group interaction provided a fantastic environment… Read More

    Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. The small group interaction provided a fantastic environment to bounce ideas and create strategies to take forward. I am now feeling so excited and motivated to take my new learnings forward in my business.

    Danielle Pooles Owner, Dressage Plus
  • Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we… Read More

    Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we are so glad we did. Ros takes the passion and vision you have for your business, draws out the ideas you didn’t realise you had and articulates these perfectly into a document that is usable and relevant to your business to define your brand, vision, mission and values to your clients and staff. Ros is a true professional in what she does. What she promises she delivers, with interest! I have no hesitation in offering my strongest recommendation for Ros to anyone wanting to develop these key pillars for their business.

    Cameron McKerchar Managing Director – Tudor Insurance Australia
  • Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get,… Read More

    Ros’s work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get, we recommend our clients see Ros first as we know it will be highly beneficial for the final client outcome.

    Ricky Verkaik Director – Zain Digital 
  • It was once again an absolute pleasure to take part in a training with Ros. Her energy and passion for communications and engagement is infectious and she really helped us… Read More

    It was once again an absolute pleasure to take part in a training with Ros. Her energy and passion for communications and engagement is infectious and she really helped us as a team articulate our purpose. The groundwork that we have done here is going to be enormously beneficial in creating a Communications Team Strategy moving forward.

    Sam Shalders City of Ballarat
  • Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every… Read More

    Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every micro to medium business owner who’s frustrated with their marketing results and wants to have clear plan of action. 

    Arek Rainczuk Five Castles Portraits
  • Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able… Read More

    Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able to create an effective marketing plan that really works. 

    Caroline Ward Ki Creative
  • The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a… Read More

    The Melbourne Seafood Centre first engaged Ros Weadman in 2011. At the time, we required a company with specialist skills to help us liaise with the state government on a significant but delicate matter. Ros came in, assessed our situation and advised us on the best way to move forward. She understood our business, what we wanted to achieve and we got the best results. Since then we have used her a number of times and each time the service has been excellent with positive outcomes.

    Barbara Konstas Chief Executive Officer – Melbourne Seafood Centre
  • Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t… Read More

    Ros Weadman was a breath of fresh air. She listens. She gets it…Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can’t recommend her more highly.

    Ray Keefe Managing Director – Successful Endeavours


About your trainer

Ros Weadman FCPRA is an award-winning brand communication and reputation specialist with more than four decades’ experience helping people and organisations stand out from the crowd.

Ros combines her professional expertise in public relations, marketing communications, psychology and education to empower small business owners with knowledge and skills so they can improve their business results, relationships and reputation.

Ros has authored three books and is a Fellow of Communication and Public Relations Australia


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