ENGAGE! The Connected Team Program
Make a bigger impact by creating a more connected, engaged and purpose-driven team.
Clarify and align team culture, communication and customer experience.
Clarity, communication and alignment – hallmarks of connected teams
Credibility and trust are built when staff, customers and other stakeholders clearly understand a brand’s purpose, principles and promise, and when the people who represent the brand reliably and consistently deliver on these commitments. However, three of the biggest problems faced by purpose-driven organisations today are:
- a lack of clarity by employees and customers about who their brand is and what it stands for
- a lack of communication between team members and with their customers
- a lack of alignment between this identity, brand messaging and the customer experience.
Gaining clarity and alignment of team purpose, principles and promise, and communicating these commitments with intention and consistency, are not only essential for effective team engagement and performance, but also for long-term business success.
Image by Cowomen on Unsplash
Lack of team clarity, communication and alignment results in:
- task-focused and silo-based teams / workforce rather than purpose-driven and values-based teams / workforce
- mixed messaging from employees
- inconsistent customer experiences
- inability to attract and retain high quality employees
- customer confusion about your offerings and how you’re different to other brands in the same category
- insufficient leads and sales variability
- fragmented reputation.
The journey to team connectedness
When it comes to being connected, a team will sit somewhere on a spectrum between ‘disconnection’ and ‘integration’. The Team Connection Spectrum™ shows the indicative journey, from a team being in a state of disconnectedness (lack of alignment of intention, language and action) to reaching a state of integration (complete alignment of intention, language and action).
Where does your team sit on the Team Connection Spectrum™?
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1. Disconnection
Characterised by silo mentality, task focus, low levels of staff engagement, duplication of resources, scarcity and secrecy of knowledge, mixed messages, fear of accountability.
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2. Reflection
Characterised by attempts to bring awareness and understanding to how the team’s work relates to other teams, and how each employee and team fits into the bigger picture.
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3. Communication
Characterised by proactive conversations between individuals within the team and with other teams to gain a deeper appreciation of each other’s work, and creating structures for working together on business goals and priorities.
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4. Collaboration
haracterised by cross-departmental teams working together productively with a strong customer focus, sharing of information, higher levels of staff engagement, performance and accountability, effective use of resources.
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5. Integration
Characterised by a focus on the bigger picture outcomes and making an impact, working in complete alignment with the vision, mission, values and strategic objectives, highest levels of trust, engagement, performance, transparency and accountability.
Roadmap to building a connected team
Snapshot of The Connected Team program
The Connected Team Program includes five core content modules. Additional modules can be delivered by negotiation.
Discovering the ‘why’ that sits behind the team’s ‘what’ and ‘how’, defining an aspirational team vision and inspiring team mission that describes what the team will do exceptionally well every day in bringing their vision to fruition.
Developing team values and turning these into actionable, trademark behaviours that will guide the decisions, language and behaviour of the team moving forward.
Articulating a compelling value proposition that clearly identifies how the team will close the gap between where its customer is now and where they want to be in the future.
Developing a team identity, narrative and key messages to position the team’s work in the minds of customers, and to build awareness and understanding of how the team’s work contributes to the achievement of its vision.
Selecting the right combination of promotional tools and tactics to deliver the team’s message to internal and external stakeholders and the broader community.
What some of Ros’s clients have said
About your trainer
Ros Weadman FCPRA is an award-winning brand communication and reputation strategist with a career spanning more than four decades across diverse industries.
Ros has empowered dozens of business owners, organisational leaders and teams to articulate what they stand for, communicate their brand value and transform their brand story, value proposition and communications from dull and detached, to energised and engaging.
This has helped them stand apart, resonate more deeply with target audiences and forge a great reputation based on the positive ripple effect of their work.
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