MEDIA MOJO for Small Business Owners
Don’t just read the news, be the news!
Learn what makes the media tick and how to use publicity opportunities to build your public profile.
Workshop at a glance
In this two-day workshop you’ll:
- Discover how the media works
- Learn how to become the go-to person in your industry for journalists
- Learn what makes a story newsworthy
- Decode the five essential ingredients of a media release
- Identify story ideas for your business
- Learn how to pitch your story to journalists
- Learn how to organise a photo opportunity
- Learn how to put together a media kit
- and much more!
Media Mojo templates for all attendees.
“I now have a greater sense of clarity around my business message and brand differentiation.”
Khatija Halabi, Owner – Casey Hearing
Four key media competencies
- STAKEHOLDERS – understanding media relations, types and needs of the media, pitching to journalists and media list curation.
- STORYTELLING – how to identify, craft and leverage powerful news, human interest and thought leadership pieces for different media.
- SYSTEMS – templates for media releases, photo opportunities, media response and interviews.
- STRATEGY – skills to develop a media campaign, and for effective issues / crisis management.
Key takeaways from the workshop
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Media types
Understanding the different types of media and how to meet their diverse needs.
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Media relations
How to build a good working relationship the media and how to pitch your story ideas.
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Story ideas
How to identify newsworthy stories for your business that appeal to different media.
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Storytelling frameworks
How to use storytelling to share good news and in times of crisis.
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Media release writing
How to write a media release without it sounding like gratuitous self-promotion.
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Media interview skills
How to prepare for, and deliver, a great media interview.
What some of Ros’s clients have said
About your trainer
Ros Weadman FCPRA is an award-winning brand communication and reputation specialist with more than four decades’ experience helping people and organisations stand out from the crowd.
Ros combines her professional expertise in public relations, marketing communications, psychology and education to empower small business owners with knowledge and skills so they can improve their business results, relationships and reputation.
Ros has authored three books and is a Fellow of Communication and Public Relations Australia
Register your interest
To express your interest, kindly take a moment to fill out the contact form. We look forward to hearing from you!
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