48-HOUR MARKETING PLAN for Small Business Owners
Develop a strategic marketing plan for your small business in two days.
Stand out from competitors, attract higher quality leads and optimise your return on investment with a plan you can implement with confidence.
Feel like you’re winging it?
Small business owners wear multiple hats and juggle many balls in the air at the same time. When it comes to marketing your products and services, you want to make sure that your time, money and effort are yielding results.
Our BRANDcode® Marketing Method for Lead Generation takes out the guesswork by helping small businesses get off the “hit-and-miss marketing merry-go-round” forever.
In this two-day, hands-on workshop, you’ll be guided to develop a marketing plan for your small business you can implement with confidence.
Image by Jeshoots-com on Unsplash
“Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. The small group interaction provided a fantastic environment to bounce ideas and create strategies to take forward. I am now feeling so excited and motivated to take my new learnings forward in my business.”
Danielle Pooles – Owner, Dressage Plus
Key takeaways from the workshop
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Clarity
Clarity of your brand pillars, marketing messages, target audiences and pathway to market.
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Confidence
A simple plan with a step-by-step action plan you can implement with confidence.
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Consistency
Knowing how to make your brand message consistent across marketing channels and touch points.
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Positioning
Knowing how to position your brand in the market place so you stand out from competitors.
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Visibility
Knowing how to build your public profile on social media and using publicity.
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Templates
Templates for creating marketing collateral and social media content designed to attract your ideal client.
Workshop at a glance
We cover seven steps in 48 hours to design your very own small business marketing plan.
What we’ll cover in the seven steps
Establish your brand pillars (purpose, vision, mission and values) and set marketing goals and objectives.
Identify and segment your target markets, and profile your avatar – the one customer for which you are a perfect match.
Identify what you do best and what makes you unique so you stand apart from competitors.
Craft a compelling value proposition and product positioning statements that attract your ideal customer.
Select the best marketing mix strategies to create the best response from your target markets.
Map out an action plan of priority tools tactics to achieve your marketing goals.
Track the success of your marketing program by setting some simple key performance indicators against objectives.
What some previous workshop participants have said
About the trainer
A multiple industry award winner, Ros Weadman FCPRA has more than four decades’ experience in the professional communication industry as a marketer, public relations advisor, brand strategist, speech writer, editor, publisher, educator and author.
Creator of the BRANDcode® Marketing Method for Lead Generation™, Ros helps small businesses to stand out from their competitors, leverage their unique value proposition through powerful messages, attract high quality leads and run a more profitable business.
Register your interest
To express your interest, kindly take a moment to fill out the contact form. We look forward to hearing from you!
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