Media Skills Training and Mentoring for Executives
Empower your leaders to handle media interactions with more confidence and competence.
Amplify your message with advanced communication skills and powerful frameworks.
Why leaders need media skills
In today’s dynamic, complex and issues-rich environment, leaders need to be able to perform effectively in myriad high-stakes communication situations, including media interactions.
When leaders are equipped to handle media interactions with confidence and competence, they get across their message across more effectively so they advance their organisation’s goals and priorities. They also build their personal brand as an authority in their field.
Build your confidence and competence in media interactions
A person’s confidence and competence in handling media interactions is influenced by many variables. These variables can include self-awareness of their personal communication style, personality attributes, interview skills, knowledge of messaging and storytelling frameworks, and firsthand experience in dealing with the media at different levels and in different situations.
The Media Interaction Competency Scale™ shows the indicative journey from being a complete beginner in media interactions to becoming expert at media interactions..
Where do you sit on the Media Interaction Competency Scale™?
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1. Beginner
Characterised by limited knowledge, and no training or experience. To progress, focus on understanding media stakeholders and audience needs.
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2. Novice
Characterised by basic knowledge and limited experience. To progress, focus on identifying story opportunities and developing key messages.
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3. Intermediate
Characterised by practical application; an ability to craft and deliver key messages, and answer straightforward questions in a media interview. To progress, focus on structure to transform key messages into stories that engage hearts and minds.
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4. Advanced
Characterised by effective use of applied theory; an ability to use frameworks and strategies to enhance media performance and resonate with audiences. To progress, focus on refining delivery skills and presence.
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5. Expert
Characterised by being exceptional in all types of media interactions, through demonstrating consistent excellence in diverse media situations. To progress, focus on extending reach for greater connection.
Amplify media skills blueprint
- STAKEHOLDERS – understanding of the media landscape, different media outlets, needs and interview types, audience considerations and internal policy and processes.
- STORIES – understanding of different story types, what constitutes newsworthy content, and principles of persuasion and effective storytelling.
- STRUCTURE – how to plan and prepare for media interactions (day-to-day and in times of crisis) using a media messaging frameworks.
- SKILLS – how to handle a media interaction effectively, including use of powerful verbal and non-verbal language.
What some of Ros’s training participants have said
About your trainer
Ros Weadman FCPRA is a multi-award-winning strategic communications expert with a career spanning more than four decades. In this time, she’s mentored and coached dozens of leaders to be effective media spokespeople. She’s also led communications teams to respond appropriately and effectively to some of Australia’s highest profile incidents, including the Victorian floods (2022 & 2022) Cranbourne methane gas crisis (2008), Black Saturday fires (2009), Springvale salmonella outbreak (1997) and Victorian gas crisis (1998).
Supporting leaders and organisations for 40+ years has given Ros depth of experience, unique expertise and critical understanding to balance the diverse needs and interests of both the media and organisations, while also taking account of all other stakeholders who may be impacted by statements made in the media.
Register your interest
To express your interest, kindly take a moment to fill out the contact form. We look forward to hearing from you!
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