INNER BRILLIANCE Personal Branding™
Develop your personal brand game plan to accelerate career success in 90 days.
Build your confidence, expand your influence and elevate your worth as an industry leader in your field.
Benefits of a strong personal brand
Building a strong, authentic personal brand amplifies your leadership influence, builds your credibility and enhances your reputation within your industry, in the marketplace and in the media.
Other benefits include:
- Accelerates the know, like, trust process
- Drives a more cohesive reputation across platforms
- Establishes you as an authority in your field
- More clarity and confidence about who you are and what you stand for
- Being more distinguishable from competition
- Ability to command a higher price
- Clients seeking you out
- Increased visibility
- Greater ability to leverage partnerships
- More opportunities!
The journey to building a strong personal brand
When it comes to building a strong personal brand, executives, experts and entrepreneurs will usually sit on a spectrum somewhere between being invisible to being a very influential person in their industry (VIP). The INNER BRILLIANCE PERSONAL BRAND™ Influence Spectrum shows the indicative journey of moving along the spectrum.
What’s your personal brand influence level?
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1 Invisible
Your strengths and expertise are recognised by clients and immediate business network / work colleagues but you are not known within your industry or outside your business/work circle.
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2 Emergent
You are starting to be recognised as ‘someone to watch’ in your industry / workplace, and starting to attract new business / roles based on your growing knowledge and experience, and commitment to achieving results.
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3 Rising Star
You are gaining a reputation as a top performer in your industry / workplace, and starting to attract higher paying clients / leadership roles based on the results you are achieving and the relationships you are building.
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4 Authority
You are gaining a reputation as a top performer in your industry / workplace, and starting to attract higher paying clients / leadership roles based on the results you are achieving and the relationships you are building.
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5 VIP (Very Influential Person)
You are recognised nationally and/or internationally as being in the top echelon of your industry, a thought leader who innovates and moves the industry forward. You have a full book of clients who pay a premium price. Top clients seek you out.
7 signs a personal brand will benefit you
These telltale signs can indicate you need to build a strong personal brand or risk blending in
A common mindset of talented professionals is undervaluing themselves and the service they deliver. Often fuelled by self-doubt (Imposter Syndrome), undervaluing yourself not only leads people to question whether they are ‘good enough’, it can also keep them stuck in a cycle of inaction. Personal branding will improve your self-image and give you more confidence to put yourself out there.
Sometimes in life, business and work, we say and do things that do not align with our true selves. However, people with a strong personal brand have an unwavering and unapologetic way of being true to themselves by thinking, speaking and acting in alignment with their beliefs and values. This builds credibility and trust with others.
You know what you do and how you do it but you may not be clear on why you do it. Personal branding give clarity on your why – your purpose – which is essential for communicating what you stand for and developing brand resonant messaging.
If you’re having trouble attracting or connecting with your ideal client, it could be because people don’t understand or are confused about the problem you solve and the value you deliver. Getting crystal clear on your zone of genius and value proposition through personal branding will help you cut through the noise of a highly distracting marketplace and connect more effectively with potential buyers.
Do you feel that in business or at work you’re just blending in with the crowd and not being noticed by those whose attention you wish to attract? Having a strong personal brand makes you more distinguishable so you stand out from the rest.
You may know you’re great at what you do but it’s hard to climb the corporate ladder or run a successful business if no-one knows you exist. The process of personal branding will help you build your profile, so you become more visible within your workplace and industry.
People build trust with other people when they have a sense of familiarity and understanding about you. If you’re not showing up, online or in person, consistently, or if your brand touchpoints are inconsistent, then people may describe you in different ways. Personal branding shapes a more unified perception of you in the minds of others.
INNER BRILLIANCE PERSONAL BRANDING™ focus areas
- Purpose: Ignite your personal brand – Tap into the DNA that makes you tick; the energy that fires your ambitions; the purpose that drives you to live a meaningful life and make your mark on the world.
- Positioning: Differentiate your personal brand – Embrace what makes you different, get clear on what you stand for as a personal brand and define your specialist problem-solving expertise that delivers measurable value to those whom you serve.
- Profile: Promote your personal brand – Build your visibility in the marketplace, extend your professional network and increase your newsworthiness so you become a credible and trusted authority in your industry.
- Profitability: Monetise your personal brand – Commercialise your personal brand by leveraging your thought leadership and intellectual property so you can advance your career to greater heights and grow your business with steady momentum.
The INNER BRILLIANCE PERSONAL BRANDING™ program
The INNER BRILLIANCE PERSONAL BRANDING™ Program is for experts, entrepreneurs and executives who want to become more visible, more influential and more in demand.
The program is an immersive and transformative experience. You will receive one-on-one guided support by an award-winning brand communication and reputation expert with more than four decades’ experience, a comprehensive workbook, unlimited telephone/email support during the course and a range of other resources.
What some of Ros’s training participants have said
About your coach
A multiple award winner with more than four decades’ experience across diverse industries, Ros combines her professional expertise in public relations, marketing, psychology and education to empower her clients to articulate what they stand for as a brand, increase their influence and worth, and enhance their brand reputation.
Register your interest
To express your interest, kindly take a moment to fill out the contact form. We look forward to hearing from you!
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