ENGAGE! The Connected Team Program

Make a bigger impact by creating a more connected, engaged and purpose-driven team.

Clarify and align team culture, communication and customer experience.


Clarity, communication and alignment – hallmarks of connected teams

Credibility and trust are built when staff, customers and other stakeholders clearly understand a brand’s purpose, principles and promise, and when the people who represent the brand reliably and consistently deliver on these commitments. However, three of the biggest problems faced by purpose-driven organisations today are:

  • a lack of clarity by employees and customers about who their brand is and what it stands for
  • a lack of communication between team members and with their customers
  • a lack of alignment between this identity, brand messaging and the customer experience.

Gaining clarity and alignment of team purpose, principles and promise, and communicating these commitments with intention and consistency, are not only essential for effective team engagement and performance, but also for long-term business success.

Image by Cowomen on Unsplash


Lack of team clarity, communication and alignment results in:

  • task-focused and silo-based teams / workforce rather than purpose-driven and values-based teams / workforce
  • mixed messaging from employees
  • inconsistent customer experiences
  • inability to attract and retain high quality employees
  • customer confusion about your offerings and how you’re different to other brands in the same category
  • insufficient leads and sales variability
  • fragmented reputation.

The journey to team connectedness

When it comes to being connected, a team will sit somewhere on a spectrum between ‘disconnection’ and ‘integration’. The Team Connection Spectrum™ shows the indicative journey, from a team being in a state of disconnectedness (lack of alignment of intention, language and action) to reaching a state of integration (complete alignment of intention, language and action).


Where does your team sit on the Team Connection Spectrum™?

  • 1. Disconnection

    Characterised by silo mentality, task focus, low levels of staff engagement, duplication of resources, scarcity and secrecy of knowledge, mixed messages, fear of accountability.

  • 2. Reflection

    Characterised by attempts to bring awareness and understanding to how the team’s work relates to other teams, and how each employee and team fits into the bigger picture.

  • 3. Communication

    Characterised by proactive conversations between individuals within the team and with other teams to gain a deeper appreciation of each other’s work, and creating structures for working together on business goals and priorities.

  • 4. Collaboration

    haracterised by cross-departmental teams working together productively with a strong customer focus, sharing of information, higher levels of staff engagement, performance and accountability, effective use of resources.

  • 5. Integration

    Characterised by a focus on the bigger picture outcomes and making an impact, working in complete alignment with the vision, mission, values and strategic objectives, highest levels of trust, engagement, performance, transparency and accountability.


Roadmap to building a connected team


Snapshot of The Connected Team program

The Connected Team Program includes five core content modules. Additional modules can be delivered by negotiation.

Discovering the ‘why’ that sits behind the team’s ‘what’ and ‘how’, defining an aspirational team vision and inspiring team mission that describes what the team will do exceptionally well every day in bringing their vision to fruition.


What some of Ros’s clients have said

  • It was once again an absolute pleasure to take part in a training with Ros. Her energy and passion for communications and engagement is infectious and she really helped us… Read More

    It was once again an absolute pleasure to take part in a training with Ros. Her energy and passion for communications and engagement is infectious and she really helped us as a team articulate our purpose. The groundwork that we have done here is going to be enormously beneficial in creating a Communications Team Strategy moving forward.

    Sam Shalders City of Ballarat
  • Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we… Read More

    Tudor Insurance Australia needed to redefine our core vision, mission and values as part of a rebrand project so we contacted Ros Weadman to assist us with this and we are so glad we did. Ros takes the passion and vision you have for your business, draws out the ideas you didn’t realise you had and articulates these perfectly into a document that is usable and relevant to your business to define your brand, vision, mission and values to your clients and staff. Ros is a true professional in what she does. What she promises she delivers, with interest! I have no hesitation in offering my strongest recommendation for Ros to anyone wanting to develop these key pillars for their business.

    Cameron McKerchar Managing Director – Tudor Insurance Australia
  • Ros has an absolute wealth of knowledge and passion for communications, I could not help but leave the session feeling energized, inspired and ready to tackle new challenges using the… Read More

    Ros has an absolute wealth of knowledge and passion for communications, I could not help but leave the session feeling energized, inspired and ready to tackle new challenges using the insights and principles that we had discussed. I wish everyone in my team could have this experience!

    Emma Williams City of Ballarat


About your trainer

Ros Weadman FCPRA is an award-winning brand communication and reputation strategist with a career spanning more than four decades across diverse industries.

Ros has empowered dozens of business owners, organisational leaders and teams to articulate what they stand for, communicate their brand value and transform their brand story, value proposition and communications from dull and detached, to energised and engaging.

This has helped them stand apart, resonate more deeply with target audiences and forge a great reputation based on the positive ripple effect of their work.  


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