SIGNATURE VALUE PROPOSITION for Small Business Owners

Craft a compelling value proposition that communicates the unique value of your solution to your target markets.


Workshop at a glance

In this half-day workshop, you’ll:

  • Dive deep into understanding the psychographics of your target market.
  • Learn the formula behind powerful value propositions that make products and services highly attractive.
  • Craft a compelling signature value proposition that resonates deeply with your target market.

What some of Ros’s clients have said

  • Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was… Read More

    Working with Ros was like a breath of fresh air into my business. Although I was not 100% sure at the beginning of where it would lead or what was expected. The outcome was business changing. I reconnected deeply with my WHY, I am now able to see my business from a new perspective with a vision of where I want it to go. It also provided a platform for enhancing my website, my promotional material and best of all an alignment throughout.

    Deb Pace Director Pacing Dynamics
  • Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able… Read More

    Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able to create an effective marketing plan that really works. 

    Caroline Ward Ki Creative
  • Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every… Read More

    Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every micro to medium business owner who’s frustrated with their marketing results and wants to have clear plan of action. 

    Arek Rainczuk Five Castles Portraits
  • Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. The small group interaction provided a fantastic environment… Read More

    Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. The small group interaction provided a fantastic environment to bounce ideas and create strategies to take forward. I am now feeling so excited and motivated to take my new learnings forward in my business.

    Danielle Pooles Owner, Dressage Plus


About the trainer

Ros Weadman FCPRA is an award-winning brand communication and reputation strategist with a career spanning more than four decades across diverse industries.

Ros has empowered dozens of business owners and organisational leaders to articulate what they stand for, communicate their brand value and transform their brand story, value proposition and communications from dull and detached, to energised and engaging.

This has helped them stand apart in a crowded marketplace, resonate more deeply with target audiences and forge a great reputation.


Register Your Interest

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