INNER BRILLIANCE EXPERIENCE – personal branding workshop for small business owners
Learn how to build a personal brand that amplifies your you-niqueness, expands your influence and elevates your worth.
- Date: 16/11/2024
- Time: 9:30 am
- Location: Hills Hub Community Centre, Emerald VIC 3782
- Price: $97.00 (inc GST)
- Type: In Person
Position yourself as an authority in your field
As the face of their brand, small business owners need to develop their personal brand so they position themselves as an authority in their field.
The INNER BRILLIANCE EXPERIENCE is ideal for business owners who:
- want to be more visible in the marketplace
- want to be more influential in their industry
- want to be more highly valued for their expertise
- want clarity on their mission and message
- want to build their confidence in putting themselves out there?
What is personal branding?
Building a personal brand is one of the most effective ways to stand out and communicate your value to others.
Personal branding is about defining, expressing and strategically leveraging an authentic self-identity and professional value proposition that shapes the way you want to be perceived; your reputation. It’s also about thinking, speaking and acting in alignment with your highest values, consistently.
But you need a game plan to get started!
Going from invisible to influential
When it comes to building a strong personal brand and being considered in the top echelon of your industry, people usually sit on a spectrum from being invisible to being an industry VIP (very influential person). The table shows the indicative journey, moving from being invisible to becoming an Industry VIP (Very Influential Person).
Where do you sit on the Inner Brilliance personal brand influence spectrum?
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1. Invisible
You are considered to be a ‘quiet achiever’. Your strengths and expertise are recognised by those you work closest with but you fly under the radar outside of the workplace and within your industry. This positioning may have suited you up until now, but as time goes on you notice that staying out of the limelight isn’t doing you any favours as opportunities are passing you by. You start to question who you are and what you are capable of. You focus on your identity.
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2. Emergent
You are starting to be recognised as ‘someone to watch’ in your industry/workplace and to attract new business or roles based on your growing knowledge and experience. You’re also recognised for your commitment to achieving results for your organisation or clients. You may be becoming more ambitious in your career or business or realise that cultivating a personal brand is going to set you apart from the competition. You start to question what you want to achieve and how you might achieve it. You focus on your value.
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3. Rising Star
You are gaining a reputation as a ‘top performer’ in your industry/workplace and attracting higher paying clients or leadership roles based on the results you are achieving and the relationships you are building. You may be thinking of taking on volunteer roles on boards, committees or project groups to broaden your professional network, build your leadership skills and become more well-known within your industry. You start to know that you are made for more, that your character and competencies will take you places. You focus on opportunities.
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4. Authority
You are a recognised ‘subject matter expert’ within your industry, highly paid, with a loyal and growing client base. You are respected among peers and sought after for advice. You are now specialised in your field, which differentiates you from others, and valued by the type of organisations or market segment that you have chosen to serve. You question what is needed to lead your field in the years ahead. You focus on positioning.
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5. Industry VIP (Very Influential Person)
You are recognised as a ‘master’ in your field and a leader in your industry. You have a full book of clients who pay a premium price and top clients seek you out. Your opinion holds sway within your industry. You are a thought leader whose original insights contribute to the advancement of thinking within your industry. You keep questioning everything because you know that even being masterful at something doesn’t mean you know everything. You focus on leaving a legacy.
7 signs a personal brand will benefit you
These telltale signs can indicate you need to build a strong personal brand or risk blending in
A common mindset of talented professionals is undervaluing themselves and the service they deliver. Often fuelled by self-doubt (Imposter Syndrome), undervaluing yourself not only leads people to question whether they are ‘good enough’, it can also keep them stuck in a cycle of inaction. Personal branding will improve your self-image and give you more confidence to put yourself out there.
Sometimes in life, business and work, we say and do things that do not align with our true selves. However, people with a strong personal brand have an unwavering and unapologetic way of being true to themselves by thinking, speaking and acting in alignment with their beliefs and values. This builds credibility and trust with others.
You know what you do and how you do it but you may not be clear on why you do it. Personal branding give clarity on your why – your purpose – which is essential for communicating what you stand for and developing brand resonant messaging.
If you’re having trouble attracting or connecting with your ideal client, it could be because people don’t understand or are confused about the problem you solve and the value you deliver. Getting crystal clear on your zone of genius and value proposition through personal branding will help you cut through the noise of a highly distracting marketplace and connect more effectively with potential buyers.
Do you feel that in business or at work you’re just blending in with the crowd and not being noticed by those whose attention you wish to attract? Having a strong personal brand makes you more distinguishable so you stand out from the rest.
You may know you’re great at what you do but it’s hard to climb the corporate ladder or run a successful business if no-one knows you exist. The process of personal branding will help you build your profile, so you become more visible within your workplace and industry.
People build trust with other people when they have a sense of familiarity and understanding about you. If you’re not showing up, online or in person, consistently, or if your brand touchpoints are inconsistent, then people may describe you in different ways. Personal branding shapes a more unified perception of you in the minds of others.
INNER BRILLIANCE PERSONAL BRANDING™ focus areas
- Purpose: Ignite your personal brand – Tap into the DNA that makes you tick; the energy that fires your ambitions; the purpose that drives you to live a meaningful life and make your mark on the world.
- Positioning: Differentiate your personal brand – Embrace what makes you different, get clear on what you stand for as a personal brand and define your specialist problem-solving expertise that delivers measurable value to those whom you serve.
- Profile: Promote your personal brand – Build your visibility in the marketplace, extend your professional network and increase your newsworthiness so you become a credible and trusted authority in your industry.
- Profitability: Monetise your personal brand – Commercialise your personal brand by leveraging your thought leadership and intellectual property so you can advance your career to greater heights and grow your business with steady momentum.