Crafting a compelling personal brand vision statement can propel your career ambitions and help you make an indelible mark on the world.
The most powerful personal brand vision statements have both an inward (self) and outward (others) focus.
The inward focused part answers the professional positioning question of ‘What do I want to be known for?’.
The outward focused part answers the societal impact question of ‘What difference do I want to make?’.
The Personal Brand 3-Step Formula
- Professional Positioning Vision – What do I want to be known for?
This part of the personal brand vision statement describes what you want to be known for in terms of your professional standing within your industry and what you want to be renowned for in terms of brand reputation.
In other words, what level of authority and influence do you want to achieve within your field and what attributes do you want associated with your personal brand when someone thinks of you or talks about you to others?
Consider the specific area of excellence, personal attributes or specialist knowledge and expertise that differentiate you from others.
- Societal Impact Vision – what difference do I want to make?
This part of the personal brand vision statement describes the kind of future you want to create for clients, the organisation you work for, the community in which you operate or the world as a whole, through your work.
This externally-focused outcome is how a person intends to create a ripple effect to change lives, to improve community outcomes, to move humanity forward.
It is, therefore, their legacy vision.
- Craft Your Personal Brand Vision Statement
To craft your personal brand vision statement, combine the answers to question 1 (what do I want to be known for?) and question 2 (what difference do I want to make?).
While there are no rules, I recommend a few criteria:
- Write your responses in the first person (‘I’ and ‘My’ statements).
- Write it like it’s already happened; so this future identity starts to filter into your subconscious.
- Write it so it can be measured. If it’s too vague you’ll have trouble conjuring a vivid picture and difficulty knowing when it’s been achieved.
Here’s an example:
I am an Australian authority on brand communication and reputation, and have helped more than 100,000 women in business to communicate their value and become an industry leader. I’ve created a legacy of inspiring women business leaders trailblazing a path for the next generation.
One final tip when crafting your personal brand vision statement is to keep in mind the wise words of Swiss psychiatrist and psychoanalyst, Carl Jung:
‘Your vision will become clear only when you can look into your own heart. Who looks outside, dreams: who looks inside, awakes.’
Your personal brand vision is your guiding north star. Use it to help make decisions, create opportunities and take action towards your desired future.
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©Ros Weadman 2024 If you would like help crafting your personal brand vision, contact Ros Weadman at www.rosweadman.com.
